Work Experience

Crafting compelling B2B email copy that increases open rates and engagement
and effectively supports brand messaging while driving customer action.

Produced engaging and informative SEO blog content that aligns with
brand voice and enhances online presence to drive audience engagement.

Collaborated on identity and authentication experiences that ensure legal compliance,
boost client trust, enhance security, streamline processes and simplify privacy requests.
Worked on a new credit onboarding experience that increased enrollment in credit
monitoring program by 40%.
Helped create a two-factor authentication experience, resulting in over 2.5
million accounts enrolled while maintaining a 94% login success rate.
Collaborated on a bank account linking experience that increased success
rates by 14%, leading to a 36% reduction in customer support tickets.
Overhauled the privacy policy and California Do Not Sell My Personal
Information pages to comply with the California Privacy Rights Act.
Helped to create a program that educates clients with lower credit scores on how to
rebuild credit, become eligible for approval, and navigate the overall home-buying process.

Wrote compelling and informative content for the Strategic Wealth Services
microsite, aligning with organizational goals and enhancing user engagement.
Edited blog posts to ensure clarity, coherence, brand voice alignment and overall
content quality.
Assisted in the curation of Resource Center content, contributing to a comprehensive
repository of informative materials for advisors.
Assisted with information architecture as needed.

Wrote promotional content for the homepage, channel pages and targeted
email campaigns, enhancing user engagement and driving conversions.
Developed UX content, interactive content and app push notifications
to boost user experience and facilitate clear communication.
Collaborated with merchants, directors, designers, producers and content
strategists to create clear, concise marketing message solutions that align
with brand objectives.
Attended weekly review meetings to present a unified vision and progress
updates to leadership, ensuring alignment with overall goals.
Trained new copywriters on internal processes and tools to ensure consistency
amongst the copy team.
Wrote compelling product descriptions that effectively detailed features and benefits,
contributing to increased sales and customer satisfaction.

Education

B.A. in Telecommunications